Website speed load is the amount of time a web page takes to completely load and appear on the screens of the users. You can never get a second chance to make the first impression when it comes to website load speed. A responsive design and a lightning-fast page help you get ahead of the curve.
A fast-loading website also helps reduce the bounce rate, gives a positive brand perception, boosts conversation rates, and improves user experience and according to Google, web speed is a ranking factor. Your website is your most powerful tool on the internet, and if it is not optimized the right way, you risk losing potential clients and revenue. Implementing the right speed optimization strategy is a smart way to entice your visitors to explore your site, make a relationship with them, and later turn them into loyal customers. But how can you improve the responsiveness and speed of your website? Here are some proven techniques to help you out.
1. Choose a fast and reliable web host.
Site performance starts with hosting with IONOS. Hosting your website with a well-founded provider is the best way to assess your web performance. A reliable web host will give superior time to first bite (TTFB). TTFB is the amount taken by servers to recognize a user. The longer it takes for servers to recognize users, the longer it takes a website to load.
2. Optimize image size.
Large images are usually the major reasons why websites load slowly. Use compression algorithm like Gzip to reduce the size of your images without having to compromise their quality.
3. Use content delivery network.
CDN is a globally distributed network. It is designed to bring your website content closer to your audience by serving the content from a server near their geographical location while making your site appear more responsive. A credible web host provider will typically offer integrated content delivery network services.
4. Leverage caching.
Caching is the process of downloading and storing a copy of your website files in your users’ browsers. By leveraging caching, you increase your website’s speed because visitors returning for a second time do not have to download files again.
5. Remove plugins and inactive themes.
Plugins are additional software that allows the customization of a website. The more items you have on your website the more time it takes to load and vice versa. Removing any unnecessary plugins and inactive themes can significantly boost the speed of your website. Pick a lightweight theme that is flexible and attractive. Regularly carry an audit of your site to evaluate is value and desirability.
6. Reduce HTTP requests.
HTTP requests happen when users visit a page on a website, and the website’s servers agree to the request and open the files contained in that page to the visitor’s browsers. Enabling lazy load is the best way to reduce unnecessary requests because features like videos and images cannot load until the visitor scrolls down to your website. The more HTTP requests your servers receive, the slower the performance of your website.
Conclusion.
High loading speed is the foundation of every successful website. By using the six strategies in the guide, you can seamlessly boost your website’s speed, resulting in increased organic traffic, high conversion rates, and revenue.